The company's philosophy and mission is based on the personal story of the founder, Mrs. Jutka Kovács, desire to find help for her loved one suffering from psoriasis on a large scale. The company first launched a psoriasis removal kit in Europe under the Dr. Michaels brand. This kit, originally designed for the treatment of psoriasis symptoms in the Australian clinics of biochemist Professor Michael Tirant, has been launched in Europe in collaboration with experts and leading European dermatologists as the first dermatological kit for the removal of psoriasis symptoms that is suitable for application in the comfort of the home, without the need to visit a dermatology clinic. 

Based on clinical trials focusing on the efficacy of the dermatological kit, it has been proven to successfully remove psoriasis symptoms in 83% of cases. Verification has been repeatedly carried out at leading dermatology clinics in the Czech Republic, Germany, the UK and other European countries. Due to the proven efficacy, the classification of the dermatology kit has also been changed from a cosmetic product to a medical device. In the following years, the company gradually built a pan-European distribution network so that an effective but safe solution to the manifestations of skin diseases would be available to patients across the European continent.

Since 2019, intensive research and development in collaboration with Professor Tirant's team has led to a significant expansion of the portfolio and the successful launch of additional effective kits and products for patients suffering from various skin diseases such as excema, fungus, seborrhea and others. 

Thus, the brand - Nature Dermatology was born, which represents a complete portfolio of products, dermatological kits and dietary supplements designed to successfully combat a wide range of skin diseases. Each individual product is always carefully developed to be free of dangerous chemicals or steroids and is designed to help keep skin diseases in remission. Nature Dermatology kits and products are always tested in collaboration with leading dermatologists and the results are transparently published. Our priority is to deliver effective and safe solutions. Helping hundreds of thousands of patients to be happy and healthy, thereby improving their lives, is what motivates us.